Purple Tuesday on Tuesday 12th November 2019 is a day dedicated to changing the customer experience for disabled people and the market town of Bawtry, South Yorkshire is participating with many of its retailers embracing the concept.
This is the second year that the town has encouraged its retailers to get on board and 2019 is set to be even more successful with more participants who have thought about ways in which they can support this international initiative.
“It’s great to see so many of the businesses in our town supporting this and I am sure it will make a real difference,” said Ross Jarvie Chair Bawtry Retail Association. “As the festive season approaches, we hope the day will show what a community-driven town Bawtry is and how it is inclusive for so many to enjoy all that we offer.”
In the UK, the Purple Pound – the consumer spending power of disabled people and their families – is worth £249 billion and is rising by an average of 14% per annum. On Purple Tuesday participating businesses demonstrate their commitment to supporting this sector to access outlets and to receive a positive, engaging experience.
Councillor Rachael Blake cabinet member for adults health and well-being at Doncaster Council said; “I am delighted that Bawtry Retailers are supporting Purple Tuesday. Making shopping inclusive to everyone is crucial and this follows on from the retailer’s involvement in Dementia-friendly training. The chatty cafe initiative at The Little Deli to reduce loneliness and the retailer’s involvement in the town’s health and well-being group demonstrates the contribution businesses are playing in Bawtry community life.”