Robinsons Ladieswear Manager Laura Pinder wearing the boutique’s most popular dress of the season by Polo Ralph Lauren –
A popular ladies and gents designer fashion boutique is enjoying a summer of success with its most successful summer season to date!
Robinsons of Bawtry has seen one of its SS19 Ladies dresses outsell its previous bestseller, the Moschino Piano Dress from its AW14 collection, by nearly double.
“The Polo Ralph Lauren sleeveless, pleated midi dress has been a huge hit this season and our customers have loved its bold and bright colour features resulting in us having to place many repeat orders” said Wendy Jones Robinsons Bawtry. “When our Ladieswear Manager Laura wore the dress to work one day we even had two friends come in and both left with the same dress – in fact the last two we had in stock.”
In addition to the success of the boutiques clothing brands, Mulberry, has also enjoyed a huge spike in sales with customers preferring the individual retail experience. Furthermore, the launch of AppToPay has made a significant difference to the buying power of its customers and resulted in the ladieswear department having their most successful June ever since the Jones family took over the helm at Robinsons of Bawtry over 10 years ago.
Wendy commented: “The response to our partnership with AppToPay has exceeded our expectations and the amount of credit applications and sign ups we have received has been much higher than anticipated. Customers are loving the fact that they can get up to £2,000 ‘interest free’ to spend in store and spread the cost of each purchase up to 12 months and as they make re-payments their credit becomes available to use again. If you haven’t already, take a look at www.apptopay.com.”
Robinsons of Bawtry, South Parade, Bawtry, Doncaster DN10 6JH Tel: 01302 711477
Open 7 Days